OUR THINKING

While every domain and every problem is different, we operate from a simple set of core beliefs that drive our approach…

Technology should support humans, not the other way around.Ubiquitous computing has opened the door for innovation in many domains. Health information technology integrates your health data regardless of where care took place. Emergency responder and rescue personnel provide care using wearable computing devices. However, too often innovation chases the potential of technology, inadvertently introducing new tasks and reducing transparency for the human. We focus on leveraging technological innovation to support human cognition.

Embrace the end user perspective. It is essential to develop effective technology. This simple statement is consistent with cognitive engineering guidance, sociotechnical systems theory, and participatory design maxims. In fact, most would agree in principle. The difficulty is in understanding the challenges the human must contend with and the human expertise that must be supported if the system is to operate effectively. We begin every project by putting the human at the center of the investigation.

Humans have an incredible facility for rapid adaptation and the development of expertise. Many researchers and product designers frame their work in terms of reducing human error and bias. We, in contrast, are fascinated by the study of expertise and tools to support skill acquisition and expert performance. Rather than attempting to design products that overcome human limitations, we focus on exploiting human strengths.

The best solutions start with studying problems in context. We use carefully planned observations and interviews, as well as opportunistic learning -- sometimes it is possible to learn something very valuable about the work context while waiting in the hallway for an interview to begin. Insights are everywhere. Everything is data. We have developed research methods to answer focused research questions without stripping away critical context.